Ready to share?
As described in this very interesting article (5 ways to encourage your fans share your content), creating a social campaign is only the first part of your task. In the end, virality is not a push but a pull reaction. You can do your best efforts to create a viral campaign, but your fans have the final word. They are your ambassadors and you have to convince them first, cause if you do, it will pay double.
At Frenys.com we work a lot in the insights of any given community to make sure your message gets delivered and we do a lot of iterations to identify the correct path. But this is just us. You may want to try that yourself and see what works better for you. Take it as a homework for your weekend.