Diageo is doing great. What about you?
According to Facebook, Diageo ran some campaings on its platform for 5 of its brands. The results: 20% more sales among those exposed to the campaign vs. those who were not and a ROI of 5 to 1. All these results were provided by facebook partner, Nielsen.That’s an impressive story, isn’t it?
The best thing is you don’t need to be Diageo to achieve these results. Our client Regalosvip.com embarked on a social media strategy sometime ago and while they don’t have Nielsen to track anything, they are clearly seeing a sales increase month after month.
Social media is the right place to invest your efforts just because you can clearly target your potential customers in an effective way. Adwords is for those looking to buy something, social media is for those willing to help the discovery. And while you cannot certainly expect a direct conversion on your efforts in the short term, it certainly pays in the long run.
Here’s a link to the Diageo story